Q-Cells Enters Japanese Residential PV Market

Q-Cells SE is the first company of German origin to enter the Japanese residential market with integrated photovoltaic (PV) solutions. In order to ensure a successful market entry, QCells
has founded the Q-Cells Meister Club (QMC), which is an innovative sales network of selected local installers, offering residential PV solutions with Q-Cells solar modules. The QMC delivers Japanese residential end customers high quality solar systems kits for their roof-top installations from a single source.

“The QMC was initiated before the earthquake hit Japan,” said Nedim Cen, CEO of Q-Cells SE. “Yet, we believe that solar energy will be an important resource and growing market for the Japanese energy supply. This is why Q-Cells strengthens its presence in Japan with local partners and PV solutions.”

Since January 2010, Q-Cells has been running an office in Tokyo, selling its high quality products, comprising solar cells, multi crystalline solar modules Q.PRO and Q.BASE and thin-film solar modules Q.SMART. With the official start of QMC in early March, Q-Cells moves into offering complete PV packages to residential end customers.

The residential market makes up for 90% of the overall photovoltaic market in Japan with a forecast volume of 1 GWp in 2011. In March, Q-Cells installed its first residential system of 9.87 KWp in Osaka, which can make up for an electricity supply of 10.594 kWh or a reduction of 3.300 kg CO2 emissions per year.